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we are the original
light up clothing company

Transcending light and space, the new Tribal Couture collection can be worn from The Playa to a global stage. Our patented low-profile LED lighting is cleverly fused into our garments, creating a responsive brilliance.

Introducing ElectoFur 2.0. We’ve worked hard to create a collection that elevates the common denominator in light up apparel.

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Tribal Couture


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ElectroFur grew out of a love affair with light, unexpected pairings, and a passion for all things unique.

David Lee, inventor and chief experience officer, has upped the game in the glowing garment industry. From the illuminated hoods on our vests to the hand sliced coral detailing on our cuffs and bags, every detail is unique and memorable.